About me

I’ve been working and living in the United Arab Emirates for 10 years. I’m an entrepreneur and writer. I’ve lived in the Middle East for 12 years and have been running my own businesses for 15.

I grew up in Denmark, where my parents worked as diplomats. My father later moved into international business development and expanded Benckiser’s operations into Western European markets.

In the 1990s, both parents founded their own businesses – my father founded an FMCG distribution company, and my mother developed an interior design company.

They retired quite early: my father is now a business angel and pensioner, and my mother spends her days like a perpetual vacationer, diving and sunbathing by the Red Sea.

They gave me an entrepreneurial approach to life, an openness to different cultures, and a respect for hard work. But the most important thing they gave me was the awareness that opportunity is something you have to create yourself. My life is a story of trial and error in this area.

Our family still debates whether I started my first company at the age of four or five.
My father insists it was four, because he taught me the basics of economics before I could read.

So when I wanted a new bike and Christmas was a long way off, I started a small “taxi company” in Copenhagen – I would take the neighborhood kids to the ice cream bus on my tricycle every Saturday. My dad joked that his parenting role was over because I’d end up owning the business anyway.

And then, completely unexpectedly, I surprised everyone with my decision – I’m going to be an artist. I’m going to study visual art. My dad commented briefly: “You have to be really good at it, because it’s hard to make a living from art alone. Your generation won’t get Social Security pensions anymore.“
Like every child, I had my own opinions, of course. My dad was convinced I’d eventually end up owning a marketing agency. I got into school in the top 40, and I graduated.
But I surprised everyone once again – I’m going to be an artist, but a theater artist – I’m going to study theater directing, playwriting, and screenwriting. My first play, The Nightingale, is still being performed in Toruń. I wrote a few television scripts, translated a few books, and finally came to the conclusion that my father was right. It was impossible to make a decent living from art. Having achieved the status of a starving artist, I went to business school.

I studied Entrepreneurship in Creative Sectors at the Leon Kozminski University in Warsaw. This was my first experiment in combining art and business—I founded a literary agency representing writers of scripts and plays.

It was a spectacular failure; I made every mistake a novice entrepreneur could make. My second attempt was better—an interior design company where I manufactured and sold steel loft furniture. But I also mismanaged my cash flow there, so I had to close that chapter.

I went to Egypt for a short visit to my mother. What was supposed to be a two-week vacation turned into a year-long stay—and a completely unexpected career in real estate. I started working in sales for a developer, bringing European clients to the Egyptian vacation property market. I soon caught the attention of local agents and developers, and then began representing them at real estate fairs in the Gulf countries. I traveled to exhibitions and industry events in Qatar, Bahrain, Kuwait, Oman, and the United Arab Emirates, gradually saving up commissions and gaining experience.

At some point, I came to a simple conclusion:
“I’m good at selling real estate. Maybe it’s time to open my own business—in the best city in the Middle East: Dubai.“

I first came to Dubai in 2015 for the Cityscape trade show.

I returned shortly thereafter—this time with two experienced Egyptian real estate agents.

The plan was simple: sell Portuguese and Egyptian vacation properties to residents of the Emirates. Like any sensible entrepreneur, we sought help from a business start-up consultant. I put my savings on the table, my partners chipped in—and then… we were ripped off. The agent overcharged us by AED 50,000, failed to inform us about the need for a local sponsor with RERA certification, and the woman who was supposedly our sponsor didn’t even know she was one.
My passport was seized as “collateral” for another fabricated fee for a supposed “CID check.” Our company couldn’t operate. And that’s how I discovered Dubai—from the dark side.

This disaster turned out to be the best thing in my life. After that experience, I felt a responsibility to warn other investors about similar scams.
I started posting in online groups and forums, sharing the real procedures, actual costs, and my own experiences. I documented everything I learned in government offices and institutions in practical instructions and published them everywhere I could.

I had no idea that I was laying the foundation for the most beautiful career of my life. People began asking me for help with setting up businesses and handling paperwork, and so, in 2016, I launched my first company for someone else. Since then, I’ve helped establish 834 companies—both mainland and free zone—across the Emirates. Over the years, I’ve also witnessed the remarkable transformation of the UAE government sector, which systematically eliminated problematic intermediaries that once hindered business operations.

Today, I work with individuals, lawyers, small and medium-sized businesses, and corporations, supporting them through every stage of business creation and operation. In 2019, I expanded my practice to include debt collection and labor dispute support, helping individuals recover unpaid wages and file official complaints.

Shortly after, I received my first assignment, covering fraud, judgment enforcement, and debt recovery cases.